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[description], Story, any other text you want to use. Benefits of an accessible website - part 2: The business case by: Trenton Moss
The DDA (Disability Discrimination Act) states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore falls under this law, and as such must be made accessible to everyone. Some organisations are making accessibility improvements to their websites, but many are seemingly not making the accessibility adjustments. Disabled people don't access their website, they say, so why should they care? There are, however, two very good reasons as to why businesses should start taking these issues seriously:
There are seven explanations for this: 1. Your website will be easier to manage An accessible website separates the content (the words and images that we see on the screen) and presentation (the way that these words and images are laid out) of each page. Each web page has an HTML document that contains the words and images for that page (the content), and calls up a CSS document that includes the presentation information - this CSS document is shared by all the pages on the website. To adjust the layout of your website, you only have to make changes in the CSS file, saving considerable time (and therefore money). 2. Your website will be compatible with new browsing technologies In the near future, the use of PDAs, mobile phones and in-car browsers will all regularly be used to access the Internet. The people making use of these new technologies are generally high-income individuals. In order to reach this lucrative target, you'll need a website that is accessible to these machines. To test your website, try using it with the Wapalizer (http://www.gelon.net), which shows how your site will look on a mobile phone. 3. Your website will appear higher in the search engines By making your website more accessible to web users, you're also making it more accessible to search engines. Search engines cannot usually understand images, JavaScript, Flash, audio and video content. By providing alternative content to each of these, all areas of your website will be accessible to search engines, who'll then be able to have a better understanding of its purpose. The more confident a search engine is of your website's purpose, all other things being equal, the higher it'll place your website in the search rankings. 4. You won't have to incur legal fees The RNIB (Royal National Institute for the Blind) and the DRC (Disability Rights Commission) have been exerting pressure on companies and the government to make their websites accessible. Indeed, the DRC has now published their findings from their accessibility investigation of 1000 websites. They've warned firms that they'll face legal action and the threat of unlimited compensation payments if they fail to make their websites accessible to people with disabilities. 5. The download time of your website will be significantly improved Accessible websites generally download quicker than websites with poor accessibility. Just 25% of web users in the UK are connected to the Internet via broadband (source: http://www.statistics.gov.uk/pdfdir/intc0504.pdf). You can be sure that if your website takes much longer than ten seconds to download then many of your site visitors will be clicking away and you'll lose their custom. 6. The usability of your website will be enhanced There is a certain amount of overlap between web accessibility and web usability. It's been shown that a usability redesign increases the sales/conversion rate of a website by 100% (source: http://www.useit.com/alertbox/20030107.html). 7. You'll gain good publicity Make your website accessible to everyone and you can tell the world about it.
community web tv net
Netscape Corporation has created the best known secure server technologies. It uses a security protocol called Secure Sockets Layer (SSL) that provides data encryption, server authentication, message integrity and optional client authentication for a TCP/IP connection. When a client seeking to purchase community web tv net connects with a secure server, they exchange a *handshake* which initiates a secure session. With this protocol, the same server system can run both secure and unsecured web servers simultaneously. This means an community web tv net organization or company can provide some information to all users using no security, and other information that is secured. For example, a business that sells community web tv net online can have its storefront (merchandise catalog) unsecured, but ordering and payment forms can be secure. Why are these developments important? As the Internet becomes a way to buy and sell community web tv net products and services, financial transactions become essential. Right now, most community web tv net transactions involve the exchange of credit card information, either directly over the network, or by phone, to complete a transaction initiated online. Eventually, you will be able to use cash as well as credit, directly over the network. There are two basic kinds of digital cash, anonymous cash and identified cash. Anonymous cash is just like paying for community web tv net with paper cash but it also carries no information about the person making the transaction, and leaves no transaction trail. You create it by using numbered bank accounts and blind signatures. Identified cash, on the other hand, contains information revealing the identity of the person who withdrew it from the bank. Like credit card transactions, identified cash can be tracked as it moves through the system and involves fully identified accounts and non-blind signatures. Whether you use digital cash when purchasing community web tv net is entirely up to you. We suggest you employ the purchasing avenues available from the community web tv net supplier we recommend.
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