Find Sporting Goods on eBay
Video and Audio], Broadcasting and podcasting Broadcast On the Net

[description], Story, any other text you want to use.

The Top Seven Strategies for Website Success

 by: Philippa Gamse

Whether you're concerned with business-to-business, or business to consumer, whether your organization is large or small, commercial or nonprofit, these are some fundamental questions around your Website and technology strategy that should be addressed.

Otherwise, you risk missing opportunities, and not maximizing the return on your investment in your online presence.

If you haven't visited your own Website for a while, look at it again in light of these questions:

1. Does your Website present an appropriate image of your company?

Marketers talk a lot about branding, and consistency of message. Does your company site reflect how you'd like your customers to feel about your business? Is it sophisticated, and professional looking? Does it speak directly to visitors in language that they'll understand, and in ways that relate to their issues and needs?

Image is also about public relations. Publicity is a powerful marketing tool, and reporters are increasingly looking for stories and information online. Does your Website offer a media center? Does it offer comment on current events in your industry? Do you face up to the bad news, and spin it to your advantage? Whatever you may think of Microsoft, check out their extensive Press Pass area at: http://www.microsoft.com/presspass/default.asp

2. Does your Website suggest potential for new or currently untapped markets?

In almost all the sites that I've consulted for, we've identified markets or audiences beyond the "real-world" customer base of the business.

This may be because the site extends the geographic reach of your marketing. If you have good content on your site, it may also be because visitors looking for your subject area find you in search engines, and come to read your articles and white papers.

Either way, if you find many "non-traditional" visitors to your site, you should assess whether they constitute a possible new market area for your business.

3. Does your Website suggest potential for new products or services?

A clear understanding of your visitor needs may also encourage you to consider new products or services. On the Web, bundling expertise into downloadable, for-sale content provides valuable new revenue streams for many businesses and non-profits.

You can find great clues for development ideas by tracking the keywords entered into your own site search engine. These show what visitors expect to find on your site - and therefore what they expect your company to offer.

4. Does your Website provide continuing added value for existing customers?

Most site owners focus on acquiring new customers, and fail to maximize the opportunities to support and service existing ones.

These include password-protected areas where your clients can follow the progress of their projects, share documents with you, etc. Personalization and pre-populated forms (i.e. which are automatically filled in with the customer's details) help to create a feeling of value, and save time for your visitors.

Check the average response time for a contact from your Website. One of the top complaints about major company sites is that e-mails are not answered in a timely (hopefully 24 hours or less) manner.

5. Does your Website support your internal operations and employee needs?

This question relates to whether you're making the best use of all available technologies, and integrating them with your online operations.

Example applications to consider include:

  • Instant messaging, fast becoming a serious business tool

  • Knowledge bases - continually updated databases that can provide automated customer support on a 24/7 basis

  • Streaming media, perhaps for just-in-time training or on-the-spot manuals for your operatives

  • Intranets and extranets, which are really just fancy names for password-protected employee and client areas

6. Does your Website integrate fully with your "real-world" activities and processes?

One of the most frustrating visitor experiences is to complete a form, an application, or to submit a search on your Website, only to receive an error message.

Customers want the security of an e-mailed purchase confirmation. They want to know that they'll be taken off your mailing list quickly and without the need for multiple requests.

With the complexity of technology and programs today, sometimes a change to a seemingly unrelated system can wreak havoc. Do you regularly check all the input forms and processes on your site to ensure that no unexpected gremlins have crept in?

7. Does your Website provide you with a justifiable return on investment?

This is probably the most important question of the seven, and possibly also the most difficult.

That's because the answer depends on a clear understanding of the goals of your site, both in direct financial terms, and in other less tangible benefits, such as name recognition.

The keys to evaluating ROI, to improving your site, and often to further business development ideas can be found in your traffic reports. These show what visitors are looking for, how long they spend on the site, where they go, where they leave, and what rate of response you get to the various calls to action.

These reports can be daunting - a mass of figures, graphs and URL's. But I'd strongly suggest that someone in your organization should understand them. Otherwise, you're shooting in the dark with your Web investment.

(c) Copyright Philippa Gamse, 2003. All rights reserved.

About The Author

Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. Check out her free tipsheet for 23 ideas to promote your Website: http://www.CyberSpeaker.com/tipsheet.html Philippa can be reached at (831) 465-0317.


pgamse@cyberspeaker.com


free tv satellite dish

Brodcast On the Net - streaming video, streaming audio, video conferencing, audio
Broadcast On the Net. If you are running a search for video conferencing and are looking for audio streaming or video streaminng and web conferenceing then you have come to the proper place. You can find many of the finest sites with the best conferencing services. Even find video studios or maybe the video talent to produce your program, no matter what you are looking for you can see the best streaming media here.
Brodcast On the Net - streaming video, streaming audio, video conferencing, audio

We regularly check our information on free tv satellite dish. In fact we do this every couple of days because we are here to serve free tv satellite dish customers like yourself and we are going to fail in that task if the free tv satellite dish information is irrelevant.

You may find that our free tv satellite dish shopping recommendations change over time. We regularly keep our free tv satellite dish supplier under the microscope to make sure they offer you the best value. If they fall short of this then we will not hesitate to locate another free tv satellite dish provider.

Main Menu
Broadcast On the Net
Site Map

Affiliate Ads, Links, news, etc.

News for 03-Mar-24

Source: BBC News - Home
Chile anger as jailed Pinochet reign abusers ask forgiveness

Source: BBC News - Home
The technology of touch

Source: BBC News - Home
Real-life Libya plane hijack halts hijack film shoot

Source: BBC News - Home
Sri Lankan court acquits five men in Tamil MP murder trial

Source: BBC News - Home
Crash survivor: 'I put my seatbelt on'

Source: BBC News - Home
Syrian girl with severe burns gets life-changing surgery

Source: BBC News - Home
Arctic heatwave could break records

Source: BBC News - Home
All heart

Source: BBC News - Home
Israel settlements: Netanyahu snubs 'shameful' UN vote

Source: BBC News - Home
May Christmas message urges unity after Brexit vote


Links
Links
Links
Google

Take It Correctly | Law Meet | Medical Newscast | Xbox online games
Copyright © 2005. Name of Site here. Last Updated: Sunday, 03-Mar-2024 00:02:28 MST.
Meetings On The Net   Kids Meet   MD Newscast